2018 - 2022
In line with bloggers evolving into influencers, Nuffnang’s brand identity needed to go through a refresh as well in order to stay current.
The process of the brand refresh was an ongoing for a couple of years, where certain stuff ran first while other items were still developing.
*This documents the brand identity portion and does not include any of the marketing efforts that went out.
2019.
Wize Platform is a secretarial company that wanted a brand refresh for their corporate identity to stay current and updated in the market they're playing in
2021.
We created a customised CNY giftbox design that encapsulates and brings the users on a Wing Heong adventure. The fictional Wing Heong Town featured in the box are all hand drawn for the added touch of familiarity.
2020.
This is a collaboration between Crunch by Nuffnang and Ana Tomy to create a goal-based journal. Created all the journal layout design and customised sticker pack, all encapsulating Crunch's branding.
2021.
This is a campaign in collaboration with SCJ's Glade and local brand, Tudung People. From packaging design to product photography, we spearheaded this special colloboration from the ground up, right until their ecomm listing visuals.
2020.
Ssup Influencers is a podcast series by Nuffnang and we were in charge of coming up with the KV for the podcast.
2020.
RELX wanted to gift some influencers with a special VIP redemption package for their launch in Malaysia. We came up with a special redemption package design that focuses on being exclusive; from membership cards to special vouchers.
2019.
This is a collection of illustrations in neon theme to drive Guinness's performance marketing for their festival.
2018
This is an influencer-led activation campaign where we had an anchor influencer; Yana Samsudin and all the deliverables in the campaign centered around this influencer as the theme.
2016.
Flamingpot is an online shop that specialises in hand crafted crochet creations which started out in a small store on Etsy.
Flamingpot is an established client with Hue Studio. All work done for Hue Studio for this project are work extensions for their already established branding and work through thorough teamwork within the studio.
The illustrations are based on Flamingpot's actual crochet creations that are on sale in their website.
The website was built on a customised Squarespace template.
2016.
Paddles is an established client with Hue Studio. All work done for Hue Studio for this project are work extensions for their already established branding and work through thorough teamwork within the studio.
Some of the illustrations are done with the same style of the original illustrations to reinforce the branding.
2016.
Pabu Grill & Sake is a modern take on a traditional Japanese izakaya bar located in the grungy suburb of Collingwood in Melbourne, Australia. The word Pabu is Japanese for pub and like an Aussie pub, Pabu is casual, friendly and lively.
Pabu is an established client with Hue Studio. All work done for Hue Studio for this project are work extensions for their already established branding and work through thorough teamwork within the studio.
The illustration are hand drawn and vectorised to get colour uniformity.
The website was designed by the team at Hue Studio and built by a web-developer.
2016.
Roti Road is a celebration of the best traditional Malaysian food, infused with Chinese flavours, taking their customers on a delicious culinary journey to the heart of South-East Asia in Melbourne, Australia.
Roti Road is an established client with Hue Studio. All work done for Hue Studio for this project are work extensions for their already established branding and work through thorough teamwork within the studio.
The website was designed by the team at Hue Studio and built by a web-developer.
2016.
Shyun means ‘season’ in Japanese. It is their commitment to only using the freshest, seasonal ingredients in crafting their food.
Shyun is an established client with Hue Studio. All work done for Hue Studio for this project are work extensions for their already established branding and work through thorough teamwork within the studio.
The menu items in the menu were all individually taken, edited and arranged.
The website was designed by the team at Hue Studio and built by a web-developer.
2014.
This was a project for a high school friend's university assignment; self branding, done in collaboration with another budding graphic designer Sue Yin Chong The task was to design a holder/ cover for a CD that would house all her self reflections i.e. her personality.
Described as feminine, slightly whimsical and fun, all these aspects were incorporated into the design and colour scheme to reflect her branding.
